Thursday, December 9, 2010

Getting the Best Value for Your Home

Most sellers are nervous and unsure if now is the right time to sell their home. Although there are more houses for sale, the prices have slowed, plateaued or even decreased, you don't need to worry because there are strategic plans that you can use to make sure you get most out of your house sale.

To ensure that your house is priced competitively, consult with a Realtor. There are 3 factors to getting your home sold, those are location, price and condition.  Among the 3 factors, you only have control over the price and condition. Ask for a Comparative Market Analysis from your Realtor to have an idea of what is the price range of the properties being sold in the same neighborhood with similar structure.  Also, the Realtor may suggest improvements to the condition of your house that would appeal to a wider range of potential buyers.

Act fast.  The best price you'll get in today's market is the one you get now.  If you wait, it will be lower.  And every month the price on your home decreases, your costs remain the same.  Keller Williams research shows that the sellers who listed their home at the price the Realtor suggested sell their homes 38 days faster.

Devise a Marketing Plan. Whether you want to hire a Realtor or do the marketing yourself, it is always better to have more people advertising your property, it will have a higher chance of reaching the potential buyers. With the advent of social media, you can easily advertise your property at the comfort of your own home. Large companies are using social media as an advertising tool, why don't you?  But of course, hiring a Realtor to help you market your property will go a long way as well.  Making use of his/her contacts, resources and knowledge will definitely produce positive results.  Hire a Realtor who is familiar with both traditional marketing and marketing to social media networks for maximum exposure.  Virtual tours and lots of pictures are critical to fruitful online marketing.  The key to a successful marketing campaign is marketing with consistency and keeping the message simple. 

Beware of hidden financing costs.  Not all financing is the same from a seller's point of view. There are some types of financing such as FHA and VA home loans that requires the seller to pay for the points on the loan. You must understand what is required of you as a seller, because that could affect your profit in the sale.  You may do some research or you may ask a Realtor to explain the other costs related to a home sale.

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